Writing
What we think, in writing.
Arguments about product engineering, pricing, and the calls that decide whether software is worth building. Written when we had something to say, not on a content calendar.
AI Broke the Software Timesheet
AI made code generation cheaper and hourly billing harder to defend. House of Giants now sells agreed results through monthly delivery.
You Can Build the Wrong Thing Faster Than Ever
AI gives founders a great way to explore an idea. When people start treating the prototype like a real product, the work requires another layer.
Your Product Is Too Important for a Dev Shop
When the product is tied to the business, the job is not turning a feature list into code. The right partner challenges the premise, shapes the architecture, and owns the path to something safe enough to ship.
Vibe Coding Still Needs Engineering Review
AI can get you from idea to prototype faster than ever. If your product touches users, money, files, auth, or customer data, you still need engineering judgment before you ship.
Dedicated Dev Team vs. Hiring In-House: The Startup Founder Spreadsheet Trap
The spreadsheet says hiring is cheaper. The spreadsheet is lying. Here is the real math on dedicated development teams vs. in-house hires, from someone who has sat on both sides of the table.
How Much Does Custom Web Development Cost in 2026?
I have answered this question once a week for a decade. The real answer is not a number, it's a set of questions about what you're actually trying to build. Here are real ranges, real pricing models, and what to actually ask before you sign anything.
Why We Stopped Billing by the Hour for Software Development
We've had a lot of calls recently that all boil down to the same question: how many hours is that? Here's why we threw out hourly pricing, and what we do instead.
MVP Development Cost: What Founders Should Actually Expect to Pay
Anyone who quotes you an MVP cost without understanding your product is guessing. Here are real numbers, real ranges, and the hidden costs that blow up startup budgets.
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