Your POS knows how to take an order.
But it doesn’t know how to win a customer.
If you’re relying on Toast’s website builder or Square’s online site tools to represent your brand online, you’re already behind. These “all-in-one” platforms may seem convenient, but when it comes to actual results? They cost more than you think.
In the quick-service world, every second counts, and your QSR website should reflect that.
Why “Free” Site Builders Are Too Expensive
Here’s the math no one talks about:
- You’re locked into templates that weren’t designed for your service model.
- Your site drags during peak traffic — the exact moment you need it to perform.
- You lose orders from customers who abandon clunky mobile experiences.
- You end up duct-taping together third-party tools just to get basic features.
The result?
Lost revenue.
Missed orders.
A brand that feels generic in a space that demands a little bit of soul.
What Restaurant Brands Actually Need
Modern restaurant web design should do more than look clean, it should convert. Whether you’re running 2 locations or 200, your site needs to:
- Load fast, especially on mobile
- Reflect your unique brand and service style
- Let customers order, book, or browse quickly
- Support multi-location logic (menus, hours, promos, delivery zones)
- Integrate seamlessly with the tools your team already uses
That’s exactly what our custom QSR website development services are built for.
A Custom Site Pays for Itself
We’ve helped brands move from website add-on services provided by outfits like Toast or Square, into scalable, fully integrated web platforms that grow with them. The benefits are real:
| What You Had | What We Provide |
|---|---|
| ❌Slow load times | ✅Sub 2 second page loads |
| ❌One-size-fits-all template | ✅Fully custom branding & structure |
| ❌Limited control | ✅Custom CMS you can actually use |
| ❌Confusing menus & flows | ✅Streamlined ordering experiences |
| ❌Missed mobile orders | ✅Responsive design built mobile-first |
| ❌Links off-site for ordering | ✅Full end-to-end ordering experience on your website. |
Whether you’re expanding to new markets or tightening up operations, a multi-location restaurant website should enhance your customer journey, and stay out of your way.
We Don’t Build Websites. We Build Exceptional Customer Experiences.
At House of Giants, we specialize in web development for restaurant brands that want to move beyond their POS platform’s limitations.
Some of our clients came to us after years stuck with “free” builders and inflexible sites they couldn’t update without breaking something. We build custom solutions that:
- Integrate with ordering systems and loyalty programs
- Showcase seasonal promos and LTOs with zero dev time
- Give marketing teams total CMS control
- Improve conversion rates and session duration across mobile devices
Explore our web development process to see how we do it.
TL;DR? Your Website Shouldn’t Be an Afterthought
You wouldn’t trust your POS to manage your brand voice or design your dining room.
So why trust it to run your website?
If you’re ready to ditch the template and level up with a custom QSR website built for your business, not just your POS… we should talk.