BackForty Management
Digital Experience + Web Development
BackForty isn't your typical artist management firm, and they're sure as hell not a run-of-the-mill music supervision crew either. They've broken the mold for 20+ years, so naturally, they needed a digital presence that does the same—pushing creative limits while staying rooted in a professional edge.
The Challenge
How do you show off two distinct sides—artist management and music supervision—without watering down either? BackForty needed a custom web solution that could highlight both ventures in a cohesive, powerful way. They wanted the energy and authenticity that's fueled their success from day one, but also a seamless user journey for potential partners, artists, and corporate clients.
The Solution
We built a responsive web application that merges modern frontend development with immersive UI, speaking directly to two different audiences—creative professionals and corporate brands. With custom animations and an innovative design, their digital presence captures the electricity of the music world and the credibility of a seasoned industry leader.
Crafting Digital Harmony
Understanding the Duality
BackForty's story is part grit, part innovation—two qualities we wanted front and center. We kicked off by digging deep into their dual business model, identifying how best to convey the excitement of artist management while highlighting the strategic nature of music supervision. We hammered out core objectives, user paths, and brand essence long before any code was written.
- Stakeholder interviews & vision alignment
- Industry & competitor analysis
- User journey mapping
- Information architecture
Visual Symphony
Our design team mapped out a dynamic layout that shapes itself around two primary user journeys—one for artist management, one for music supervision. The big challenge: keep them separate enough for clarity, yet cohesive enough so the brand still feels like one unstoppable force.
- Brand evolution & design system
- Interactive prototyping
- Design concepts
- Iterative collaboration
Technical Orchestration
The real magic happens in the frontend development. By leveraging modern frameworks like barba.js, and GSAP, we built out fully customizable 'divisions' within the same website, and paired it with unique and engaging page transitions, ensuring each branch of the business could evolve without stepping on the other's toes.
- Frontend architecture & optimization
- Animation & page transitions
- Performance optimization
Harmonious Deployment
Finally, we tied everything together with a nod to BackForty's real-world music vibes—featuring a sweet track by Shakey Graves, “Family and Genus,” woven right into the user experience. It's the perfect testament to how music supervision and artist management can fuse into one seamless digital brand presence.
- Quality assurance & testing
- Analytics implementation
- Performance monitoring
- Team training & handoff
Music Supervision
Through innovative web development and UX design, we created an engaging platform that showcases BackForty's music supervision portfolio. The interface appeals to outdoor and adventure brands while highlighting their impressive client roster, driving meaningful connections with potential partners.
Artist Management
The artist management portal leverages cutting-edge frontend development to create an authentic digital space where established artists can connect with the team. Our custom web application seamlessly presents BackForty's track record while maintaining the cool factor that artists expect.
By pushing the boundaries of modern web development, we created a digital experience that breaks the conventional mold. The site features some musical love from our good buddy Shakey Graves and his phenomenal song "Family and Genus" — seamlessly integrated into the user experience, showcasing the synergy between BackForty's artist management and digital presence.
Through innovative web development and user-centric design, we transformed BackForty's digital presence into a powerful platform that drives engagement and converts visitors into partners.
I can't thank you enough for never halting, diminishing or deflecting our vision. Instead, you threw gas on the fire and guided us to make it OUR collective reality. You led us professionally to a site I can't imagine anyone has envisioned before.
BackForty Manager, BackForty Management
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