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Work · Movie of the Week album, 2023 · 2023

Shakey Graves Every fan got their own movie of the week.

Shakey Graves had hundreds of real recordings for Movie of the Week, including alternate takes and outtakes. We built a generator that could turn that archive into more than a billion soundtracks without inventing new music.

A performer silhouetted in front of a wall of glowing CRT televisions, each screen playing static, artwork, or a channel of its own.
2023Movie of the Week album, 2023shakeygraves.com

The stakes

A billion combinations are worthless if they stop sounding like him.

Movie of the Week is a film score for a movie that doesn't exist. The record includes multiple versions of its songs, and Shakey wanted fans to assemble a soundtrack, artwork, title, and synopsis for their own version of that movie.

That amount of possibility could have washed out the part people came for: Shakey Graves. If the tool started inventing songs or treating his archive like generic input, the billion combinations wouldn't matter.

This was mid-2023. Nobody had a reliable playbook, so we had to make the boundaries ourselves.

Domain
Entertainment
Artifact
Interactive album experience
Timeline
3.5 months, 2023

THE DECISIONS

The call

Every song already existed. The movie didn't.

Every soundtrack came from recordings Shakey had already made: studio sessions, outtakes, alternate takes, and the different versions of each album track. The artwork came from his own library. We wrote the prompts for titles and synopses with him.

The machine could choose and arrange. It could not invent new source material. That boundary is what kept a billion combinations connected to the artist who made them.

01 · Start with the archive

Catalog the material before building the generator

Before the app could make anything, we had to know what it was allowed to use. We sorted hundreds of artworks from Shakey's library, cataloged multiple versions of the recordings, and built a way to serve all of it.

A generated Movie Sound Track screen for Shakey Graves listing ten playable songs, including Horses I Love and The Meanie Song.
Ten recordings from Shakey's archive, arranged into one fan's soundtrack.

02 · Rebuild the CRT wall

Make the album cover the interface

Shakey's wall of CRT televisions appears on the album cover and in his live shows. We rebuilt it in Three.js so fans could move through the experience by changing channels.

The scene had to work on a phone too. The televisions resize and rearrange instead of asking every fan to open a laptop.

03 · Let fans make the movie

A genre was enough to start

Fans picked a genre. The generator chose artwork from Shakey's library, wrote a title and synopsis from the prompts we made with him, and assembled a soundtrack from the recording archive.

Then Shakey asked fans to turn those generated ideas into real short films. The soundtrack generator ended up giving them something new to make.

A generated movie page titled Humanity Regained, with AI artwork of a golden skull monument and a synopsis about cowboy astronauts.
Humanity Regained: artwork, title, synopsis, and a soundtrack pulled from Shakey's archive.

The system

The generator could make more than a billion combinations. It could only use Shakey's recordings, artwork from his library, and prompts written with him.

What we built

  1. 01Recording catalogStudio sessions, outtakes, alternate takes, and album versions prepared for the generator.
  2. 02Artwork libraryHundreds of pieces from Shakey's collection, hosted and ready to pair with a soundtrack.
  3. 03Movie generatorGenre selection, title, synopsis, artwork, and a soundtrack assembled in one flow.
  4. 04Three.js CRT wallThe album's television wall rebuilt as a responsive interface.

What it has to get right

Artist voice
The generator only worked with Shakey's recordings, artwork from his library, and prompts he helped write.
Screens
The CRT wall had to stay usable when the screen was much smaller than a television.

Stack

Three.js · GSAP

PROOF

New users in the first week
+91%
Measured against the previous site's traffic.
Page-view growth after launch
+285%
The increase lasted across the launch period.
Unique soundtrack combinations
1B+
Every soundtrack used recordings Shakey had already made.
They presented a site that essentially was nothing like we envisioned, but was everything we didn't know we wanted. House of Giants pushed our vision because we understood their trust in their ability to bring us a site with tools and interactivity that we didn't know existed.
Bodie JohnsonManager, Shakey Graves