Shakey Graves
Movie of the week
Shakey Graves, a globally acclaimed artist known for bold creative choices, took a cosmic leap with his album “Movie of the Week.” The concept? Compose a film score for a fictional movie, producing multiple versions of the same tracks—each exploring different dimensions of the story. It was an innovative, multi-layered project that begged for an interactive, fan-driven online experience.
The Challenge
How do you get fans to actually play with an album that's part real music, part imaginary soundtrack, and part retro-futuristic creation? Shakey Graves wanted a digital space that would let fans piece together their own “Movie of the Week” soundtrack—complete with custom artwork, titles, and AI-powered movie synopses. A maze of track variations, genres, and unique user experiences had to come together on one site. Simple, right?
The Solution
We designed a retro-inspired web experience built around the album’s TV-wall aesthetic—reminiscent of vintage sets playing half-remembered shows—so fans could “channel surf” through different parts of Shakey's site. Tying in an AI-driven “Movie of the Week” generator, visitors select a movie genre, unlock personalized artwork, an original title, and a short synopsis, then are given a curated soundtrack, pulled from hundreds of tracks to complete their custom soundtrack. This approach merges nostalgic vibes with modern tech, giving fans an engaging way to discover, listen, and even purchase fresh takes on the same song while feeling like they're part of a hidden cinematic universe.
Input your genre. Generate your soundtrack. Create your story.
Discovery & Planning
We dove into Shakey Graves’ concept, analyzing how multiple song versions could be neatly packaged for curious fans. We encouraged listeners to “play creator,” mixing track variations like building blocks to spark new angles on the same tune.
- Creative Strategy
- Iterative Collaboration
- Discovery Workshop
Design & User Experience
Inspired by the album artwork, we built an intuitive retro TV-wall UI. This layout speaks to the album’s “vintage meets new wave” vibe, guiding fans to the “Movie of the Week” generator page. We focused on clarity, visual intrigue, and minimal friction, ensuring each user could explore track variations without getting lost.
- Web Design
- User Journey Mapping
- Immersive UI
- Interactive Elements
- Brand-Aligned UX
Development
We combined sleek front-end frameworks like Next.js and Three.js with AI integration to generate a user's custom album page—complete with artwork, title, synopsis, and tracklist. Modular code structures allowed each “movie” to be saved, shared, or purchased, bridging creativity and functionality without slowing down the site.
- Custom Front-end Development
- AI / LLM Integration
- Dynamic Content Integration
- Randomized Album Generation
- Modular Code Structure
Launch & Optimization
Post-deployment, we monitored site performance to handle the surge of curious fans. The results were instant: a 91% jump in new user visits and a 285% spike in page views. More importantly, album sales climbed steadily as fans enjoyed the creative freedom to craft their own unique “Movie of the Week.”
- Performance Optimization
- Global Fan Engagement
- Analytics & Monitoring
- Scalable Infrastructure
Through innovative design and development, we created an immersive digital experience that connects fans with Shakey Graves' music in a uniquely personal way.
The Impact
91%
Increase in new users within the first week
285%
Growth in page views post-launch
1billion+
Over 1 billion (yes billion) unique album combinations created with the soundtrack generator
Continue Exploring
Hayashi Whisky
A case study for Hayashi Whisky web design and development. Featuring a luxurious web design, immersive UI, and unique product storytelling.
BackForty Management
A case study for BackForty Management. Featuring a custom web development, brand evolution, and unique page transitions.
We're ready
Let's get started.Whether it's a mind-bending digital experience or a brand that breaks the internet, we're here to turn your wildest ideas into reality. No boundaries, no bullshit.