Shakey Graves3.5 months • 2023Entertainment

Shakey Graves Movie of the Week

Web DesignWeb DevelopmentAIThree.js

The Challenge

Defining the Problem

In mid-2023, before AI tools went mainstream, Shakey Graves took a cosmic leap with his album "Movie of the Week": a film score for a fictional movie with multiple track versions. He needed a digital space where fans could piece together their own soundtrack with custom artwork, titles, and AI-powered movie synopses. The vision: turn passive listeners into active creators, powered by technology most brands hadn't touched yet.

Our Approach

We designed a retro-inspired web experience built around Shakey's iconic CRT TV wall. The same wall featured on his album cover and used in his live shows. Using Three.js, we recreated the nostalgic aesthetic digitally, letting fans "channel surf" through an interactive experience that felt both familiar and futuristic.

The Solution

An AI-driven "Movie of the Week" generator where visitors select a movie genre, unlock personalized artwork from Shakey's personal library of AI-generated art, receive an original title and synopsis (generated from prompts we co-created with Shakey himself), and get a curated soundtrack pulled from hundreds of tracks—including studio sessions, outtakes, and alternate recordings. The result was so compelling that Shakey challenged his fans to produce real short films from the generated concepts.

Project Info

Client

Shakey Graves

Grammy-nominated artist known for bold creative choices and genre-defying music

Role

Web Design Web DevelopmentAIThree.js

Tech Stack

Three.jsAI/MLGSAPAudio IntegrationCustom Web App

How We Did It

Input your genre. Generate your soundtrack. Create your story.

01Asset Curation

Mining the Archives

Shakey had amassed a massive library of AI-generated artwork that mirrored the vibe of his new album—hundreds of pieces we hosted and leveraged as album covers for each generated soundtrack. We also dove deep into his recording archives: studio sessions, one-off recordings, outtakes, and alternate versions of every track. Each song on the released album had multiple recordings, making every generated soundtrack genuinely unique.

Curated hundreds of AI-generated artworks
Catalogued full recording archive
Multiple versions per track for variety
Built asset delivery pipeline

02Technical Architecture

Recreating the TV Wall

Using Three.js, we architected and recreated Shakey's iconic CRT TV wall. We aimed for the same aesthetic from his album cover and the physical installation he uses in live shows. The digital version lets fans channel-surf through an interactive 3D environment that captures the nostalgic warmth of vintage television while delivering a cutting-edge web experience.

Three.js 3D environment
CRT TV visual effects
Interactive channel surfing
Responsive 3D scaling

03AI Integration

Crafting the Synopsis Engine

This was 2023...before prompt engineering was a job title and before every agency claimed AI expertise. We collaborated directly with Shakey to architect the AI prompt that generates each movie synopsis. Every generated "film" gets a unique title, genre-appropriate artwork from his collection, and a compelling synopsis that feels like it could be a real movie. The experience was so inspiring that Shakey challenged his fans to actually produce short films based on their generated concepts.

Early AI adoption
Custom prompt engineering
Genre-aware generation
Fan film challenge integration

04Launch & Impact

1 Billion Combinations

With hundreds of tracks, multiple versions per song, and AI-generated synopses, we created a system capable of over 1 billion unique soundtrack combinations. The launch drove a 91% increase in new users within the first week and 285% growth in page views—turning an album release into an interactive phenomenon. Two years later, this kind of AI-powered fan experience is everywhere. In 2023, it was genuinely novel.

+91% new users week one
+285% page view growth
1B+ unique combinations
Ahead of the AI curve

“They presented a site that essentially was nothing like we envisioned, but was everything we didn't know we wanted. House of Giants pushed our vision because we understood their trust in their ability to bring us a site with tools and interactivity that we didn't know existed.”

Bodie Johnson

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Manager, Shakey Graves