We started building websites. Then we realized the real work was building products.
Origin
From agency frustration to product engineering.
House of Giants started in 2017 as a side hustle while Dom and his co-founders were working inside a large web agency. The frustration was simple: too much process theater, too little ownership, and too much distance between decision-makers and builders.
At first the work looked like websites because that was the category the market recognized. But the real value was always deeper. Architecture decisions. Product tradeoffs. The messy thinking that happens before and during the build.
That pattern showed up again and again. CyberNest. LIFT. PebbleSpaces. The work was not "web dev." The work was product engineering. The language finally caught up.
Today House of Giants stays intentionally small so the senior thinking stays close to the code and the product. No account-manager shuffle. No layers for the sake of layers. Just direct accountability and better decisions.
How We Operate
The model stays simple.
Small by design
The people you meet are the people making the calls and doing the work.
Senior thinking in the room
Architecture, product tradeoffs, and technical judgment stay close to the code.
Transparency over theater
Clear pricing, direct accountability, and fewer layers between the product and the people building it.
Denver roots, national work
We are based in Denver, but the work is wherever serious product teams need it.
Dominic Magnifico
Founder & Lead Product Engineer
Dom is still hands-on in the work. He architects systems, pressure-tests roadmap decisions, and writes code. When the engagement needs more capacity, he brings in specialists from a network built through years of real collaboration.
The point is not to look bigger than the company is. The point is to keep the senior thinking close to the product and only expand when the build actually demands it.
What that means in practice
- You can have a real architecture conversation in the first call
- The person making tradeoff calls still understands the codebase
- The work grows with the product instead of resetting every phase
- No one is reverse-engineering a package just to match a website tier