Work · Multi-location ad tech · 2025

Hyperlocology The next customer story shouldn't need us.

Yeti Island designed Hyperlocology's site. We built it as a WordPress block theme with more than ten custom blocks and dedicated content types for customer stories and jobs.

2025Multi-location ad techhyperlocology.comDesign Partner: Yeti Island

The stakes

A website that needs a developer for every update goes stale.

Customer stories and job listings would keep changing after the site went live. If publishing either one turned into a developer request, the site would start falling behind the business it was supposed to represent.

Domain: Multi-location ad tech
Design: Yeti Island
Timeline: Launched in one month, 2025

THE DECISIONS

The call

We used the month to build the editor too.

Hard-coding Yeti Island's designs into a handful of templates would have been faster. It also would have turned every new customer story or job listing into a development request.

We used the same month to build a custom WordPress block theme with more than ten blocks and dedicated content types for stories and jobs. Editors could make new pages inside the design instead of calling us to reproduce the last one.

What we cut: Hard-coded page templates

01 · Plan the content with Yeti Island

The design and the editor had to fit each other

Yeti Island owned the visual design. We worked with them on the navigation and content structure, then worked out which parts needed to become reusable blocks, customer stories, and job listings.

Our job was to make their design editable without sanding off what made it theirs.

02 · Build the block theme

Give marketers the pieces we used

We built the site on WordPress 6 with a custom block theme, more than ten Gutenberg blocks, and structured content for customer stories and jobs.

Editors could assemble new pages from the same pieces we used. They didn't need to know PHP, and they didn't need us standing by to keep the design intact.

The system

WordPress only helped if the marketing team could publish a new page without rebuilding the design by hand.

What we built

01Custom WordPress block themeYeti Island's design lives in the block editor instead of a set of locked page templates.
0210+ custom Gutenberg blocksMore than ten pieces of the design became blocks editors could place and rearrange.
03Custom post types and taxonomiesCustomer stories and job listings have their own fields and publishing flows.

Stack

WordPress · PHP · JavaScript

PROOF

From start to live site: 1 month; Yeti Island's design and the full publishing system.
Custom Gutenberg blocks: 10+; The same blocks are available for every page that comes next.

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